This marketing team was a close-knit and happy bunch but had become ‘comfortable’ in their approaches and were reluctant to challenge themselves or each other or to take risks. The pressure was on to deliver some innovative thinking and improved effectiveness but the team were struggling to break out of their usual approaches to deliver to the business requirements.
The VS Strategy Solution
We worked a blended programme comprising 1:1 Coaching, structured training and project mentoring. There has been a noticeable cultural shift within the team along with execution of several projects that have delivered conversion increases and new channels of acquisition.