Creation of a group marketing team had left confusion over roles and responsibilities in the local divisions, leading to ruffled feathers and unproductive team interactions. The structure, intended to drive efficiencies, was in fact creating inefficiencies as poor team working led to overlap and duplication of spends across regions.
The VS Strategy Solution
We reviewed and redeveloped the structure of the function encompassing global and local roles and responsibilities alongside balance of in-sourced skills versus outsourced suppliers. As well as saving of c. £100k annually on agencies and suppliers, the new approach created a sense of clarity and alignment across the global community of marketers that left them more engaged, motivated and productive.